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12Strong
Executive Cohort

SEATS ARE LIMITED
Registration deadline
is April 2026

Boots on the ground.
Maximizing teams.
training that scales.

Leadership isn’t a title—it’s a responsibility. 12Strong equips the leaders inside your AEC firm to lead with clarity, confidence, and consistency—so your growth doesn’t outpace your culture & leadership bandwidth. 

The 12Strong Leadership Program is built for the design & construction industry’s most valuable asset: your people. Whether they’re managing jobs, leading crews, scaling culture, or making executive decisions, the reality is this: who you’ve chosen to lead is under pressure, under-trained, and over-relied on.

12Strong equips project managers, team leads, and executives to lead with confidence, guide with purpose, and carry your culture forward. This isn’t just theory—it’s a proven framework that delivers real Return on your Investment and a Return on their Leadership (ROL).

Schedule a quick call to discuss the 12Strong Executive Cohort in more detail.

LEADER STORIES

New Demands of ExecutiveS

Executives are the people everyone depends on, but no one trained.

AEC firms are promoting high performers faster than ever—without preparing them to lead people.
Project managers and team leads are overextended. Executives are stuck firefighting. Culture feels stretched thin & deluded.

These people are responsible for the partnerships, projects, people, profit, and it all comes with a ton of pressure. What you don’t have? A clear playbook for how to lead it all.

That’s where 12Strong comes in.

12Strong was built to solve that.
It’s where the designers & builders become leaders—equipped with leadership tools, an online learning portal, peer accountability, and on-the-job application.

On average, in 2026, AEC firms are over-committed by 37%. Is your leadership capacity scaling at the same rate as your revenue? In our industry, we promote high-performing technical experts to management roles every day. But without training, clarity, process, or a framework, most of them are just winging it.

These leaders are not properly trained to:

  • Formally initiate & build partnerships
  • Recruit & develop talent
  • Keep their team on track, and hold people accountable

12Strong is a leadership development program built for the AEC industry, designed to help project managers, team leads, and executives transition from managing projects to leading people.

A PROVEN FRAMEWORK.
3 WAYS TO PUT IT TO WORK.

The 12Strong Leadership Program is a multi-format learning experience built for the realities of AEC leadership.
Every lesson, conversation, and cohort connects leadership principles to real project and team challenges—so your people can lead where they stand.

Bootcamp

A two-day immersive introduction to the 12Strong Leadership Framework.
Perfect for high-potential PMs, team leads, or executives who want a fast-track introduction to leadership clarity.

Peer Cohorts

Join peers from across the design and construction industry in a confidential, high-accountability environment.
You’ll connect monthly, virtually and in person, to practice real leadership challenges, test ideas, and grow together.

Outcome: Long-term transformation through practice, implementation, peer feedback, and application.

Custom Leadership Track

Bring 12Strong to your entire company.
We’ll deploy it inside your organization so everyone—executives, project managers, and team leads—speaks the same leadership language.

Outcome: A unified leadership culture that scales.

The Return on Leadership (ROL)

What is your Return on Leadership?

Executives track ROI. But leadership is the lever that makes ROI possible.
12Strong delivers measurable Return on Leadership (ROL) through:

  • Stronger retention of top talent

  • Fewer escalations and burnout cycles

  • More confident decision-making

  • Clearer delegation and communication

  • Consistent culture from the field to the boardroom

discuss & Qualify your leaders